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Creating compelling content your customers will love. William Hill has created a virtual reality VR -based live sports experience using Google Cardboard as it looks to william hill live betting horse racing live sports gambling and widen its customer base. The bookmaker has collaborated with production studio Unit9 to fuse GPS race track data with VR technology to create an immersive, 3D horse race in which customers can experience a race as a jockey.
Currently a prototype, William Hill plans to run extensive trials before moving to large scale rollout, but should it be a success then it will extend the gaming experience to other sports. The 'Get in william hill live betting horse racing Race' VR initiative is the latest to come out of WiIliam Hill's tech Lab in Shoredtich, and forms part of its ongoing strategy to use emerging technologies to enhance the historically "dry" betting process.
Crispin Nieboer, William Hill's director of corporate development and william hill live betting horse racing, told The Drum: That's the opposite of say a Las Vegas [betting] experience, which is all about an entertaining experience that is also about winning. So that is what we are gearing towards. The current prototype uses data from a past race - the It uses real data collected with GPS trackers placed on the horses, to recreate the race in a 3D virtual reality engine.
Once past the prototype http://ge-sen.info/buy-slot-machine.php phases, William Hill will consider using live race track data so people who have placed bets can experience the race their william hill live betting horse racing horse is having. For example we could create click here installation which could go in our stores - someone could once there http://ge-sen.info/winpalace-casino-mobile.php on a headset and immediately be immersed in the environment.
Or we could provide it just through mobile with Google Cardboard. We will need to decide if we should allow people to bet in it or whether it should just be the experience once you have already placed your bet on mobile or online. William hill live betting horse racing is a bunch of stuff we could do with it," added Nieboer. The companies opted for Google's VR product Casino preston over Facebook's Oculus Rift deeming the latter far too expensive to be considered for any prototype which has legs to be extended to a mass market product.
Customers will only need a smartphone and Google Cardboard device, provided by William Hill, to experience it. Google Cardboard has more potential for brands such as William Hill than its rival - Facebook-owned Oculus Rift - due to the latter's steep entry price, according to Nieboer.
Once you have it and have downloaded a few apps it is transformational — is it like what you can do with your william hill live betting horse racing — william hill live betting horse racing you can do it with two bits of plastic in a bit of cardboard.
Although VR has been of interest to brands for some time, it is yet to prove its value as revenue generator and mass market product. However, William Hill has set its sights on it as an area which could cater to both these things. It is very early days but the reason we are doing just click for source and here in Shoreditch with the innovation team and labs is to ensure we are exploring these things," he added.
Meanwhile, Unit9 creative director Henry Cowley said the project is indicative of an increasing trend towards brands requesting product-focused solutions rather than ad campaigns to help them solve business needs.
It is great for us to be able to work with them on what is not a new campaign but a product. VR is an important trend and there are a lot of brands looking at it. It will shift the needle in the long term — we are not sure quite how yet, but it will.
So this is a great way for William Hill to get in and start to look at how it will shift its business model," he added. This article is about: UKWilliam HillBettingUnit93dHorse RacingGoogle CardboardOculus RiftAdvertisingDigitalMediaMobileSportTechnology. Marketing can change the world. Creative Works Explore the latest, and greatest, creative work from around the globe.
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Beyond The Brief Exceptional Women Talking Heads Great Creatives Why I Left Advertising You Couldn't Make This Crap Up SMBuzzchat. William Hill opts for Google Cardboard in VR experience aimed at reinvigorating sports betting. By Jessica Davies - 10 May Get the Newsletter Keep up to date with the latest news and insights.
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